Brand Identity portfolio
Built Strong Exteriors
One of the best reasons to freshen your company’s brand identity is to signal a change. What kind of change? Think entering a new market or a personnel shift. Even opening a new location or acquiring another business. In Built Strong Exterior’s case, they were transitioning from solely offering storm restoration and insurance claim assistance to offering retail roofing services as well. In order to enter this new market as smoothly as possible, they wanted to make a great first impression. Enter Creativ Endeavor!
Being a family-owned and -operated business as well as the company’s name itself provided design parameters around integrity, customer service, quality, team, safety and attention to detail. The end result needed to also stand out from competition while being appropriately designed for the industry.
All that said, the final logo involved strong, custom lettering in a bold red to immediately stand out. Still present but slightly more subtle is the house—industry-significant imagery—fashioned in the shape of a shield, signally strength, reassurance and safety. Multiple formats and color options means this brand can grow and adapt just as quickly as the company it belongs to.
I wish Built Strong the best as they start a new adventure within the retail arena. From all the growth I’ve been seeing, their business has been received well by several satisfied customers and doesn’t show signs of slowing down.
I was thrilled to help with their initial brand identity design and am excited to provide future marketing as needed. Go team!